Zimbabwe Wedding Venue: How To Protect Your Brand.

One definition of a brand is "a recognizable kind". Do you realise that you and your spouse are a "recognizable kind. From the moment you start spreading word of your fourthcoming wedding to  friends, relatives, workmates and associates you begin building a brand.

This brand will be known as Loveness & Tafadzwa. Every time people make reference to your brand they say things like "In August we will be going to Loveness & Tafadzwa's wedding". "We are getting ready for Loveness &Tafadzwa's wedding". "I will be looking for an imported gift for Loveness &Tafadzwa's wedding". The list of your brand reference is essentially endless.

Your Zimbabwe wedding venue, for instance, is as important as you the brand. I suppose everyone knows that people will continue making reference to that brand years later. So it is important how you select the kind of service providers to use at your wedding because this will for a long time be associated with a recognizable kind. (Here on this blog we do our best to offer service providers that protect your brand)

I was talking to a service excellence expert today. In fact we have been exchanging ideas for a long time on service excellence. We talked about many things including different wedding venues like, Rainbow Towers, Chapman Golf Club, Wild Geese and others. We noted that at almost every function (not limited to weddings) there is always a tendency to have the very last group of people going short on something. This can be drinks, food and/or seating space. The list really can go on.

It seemed to us in the discussion that most wedding or event planners tend to think about a certain number of people and do not actually take into account eventualities. Say you prepare for 250 guests and 260 show up for some reason. The extra 10 can easily become fierce spoilers that can cause a crisis and damage your brand in the process. In fact they can influence a good number of your invited 250 guests to cast your brand in bad light.

What is easier to take extras into account than try and recast your brand in good light later? You may do this for donkey years to come. Spoilers will leave saying things like "at Loveness & Tafadzwa's wedding we left without a drink. Not even Mazoe!" Is Your Brand Crisis?

ToYour Special Day!

Aurther